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JAKARTA, KOMPAS.com - Even as the country's largest fruit producer in the world, the pattern of society is still low fruit consumption. In fact, the fruit has so many benefits.

Associated with it as the culmination of the commemoration of World Fruit Day that falls today (Thursday, 7/1/2010), invited the public to consume more fruit. Call it campaigned by its fruit juice brand in the packaging, Buavita through the program "Fruit Hour".

In this campaign, for one full hour, ie at 14:00 to 3:00 p.m. simultaneously invited the public to consume the fruit. "Today Buavita distributing fruit in the crowded centers in Jakarta, such as campuses, retail outlets, offices or malls," said Hira Triadi, senior brand manager Buavita in a press conference in Jakarta. In addition to distributing fruit juices, Buavita also menggaungkan educational messages about fruits to the public.