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World Cup Sponsors Healthy Not Assessed

LONDON, KOMPAS.com - A sports tournament should become a means to promote a healthy lifestyle. However, the opposite happens. Just look at the World Cup which often receive sponsorship unhealthy products.

Criticism proposed by the World Cancer Foundation regretted why feredasi FIFA world soccer receive product sponsors, like Coca-Cola, McDonald's, and Budweiser, which could adversely on the diet.

The three companies listed as the main sponsor of the 2010 World Cup tournament in South Africa which will begin in a few weeks. Cancer experts concerned about the impact of product advertisements to be displayed in the corners of the stadium.

"The show will be watched by millions of people in 200 countries, of course the effect will be huge, especially in children. This will have an impact on the campaign against obesity," said Teresa Nightingale, General Manager of The World Cancer Research Fund.

"Football can be a physical activity that could be anyone, including children, and recognized a healthy body. But alas, the pageant sponsor and chose the wrong partner," sesalnya.

No wonder if he felt disappointed that such foundation was now the middle of campaigning and the importance of healthy eating to fight obesity. Obesity itself is a risk factor for many diseases, including cancer.